AD STUDIO / BRAND RESOURCES

The thinking
behind
the mark.

Rooted in Sanatan Dharma.
Expressed through anime imagination.
Created in the spirit of Kashi.

Explore our identity

BORN IN KASHI.CREATING FOR THE WORLD.

01 / OUR CREATIVE LANGUAGE

Two traditions.
One shared imagination.

Sanatan
Anime.

Timeless stories.
A new generation’s connection.

Anime Devta brings Sanatan Dharma’s stories, heroes, values and cultural imagination to life through art, apparel and original storytelling.

We draw on the expressive energy of Japanese anime while remaining grounded in the meaning of the stories we share. Our use of M PLUS 1, from Japan’s M+ FONTS project, carries that connection into our typography.

02 / OUR MARKS, OUR MEANING

A small detail.
A deeper connection.

Vision and creation.

The “I” within ANIME represents Shiva’s third eye. The red dot above it represents Shakti, embodied in Maa Durga: the creative energy that brings consciousness into action.

For us, they belong together. Without Shakti, Shiva is stillness without expression.

Auspicious beginnings.

The red element within our AD monogram represents Ganesha, carrying the spirit of wisdom, auspicious beginnings and the removal of obstacles.

These meanings express our interpretation of the Anime Devta identity.

03 / OUR COMMITMENTS

The care behind
what we create.

Meaning in the story.
Care in the making.

Respect for our roots.

Deep reverence for Sanatan Dharma, its deities, traditions and living cultures.

Human creativity.

Human artists at the heart of original character creation, with a clear responsibility for the work.

Thoughtful materials.

Careful fabric choices, including Ahimsa silk for selected pieces, and responsible processes.

People and craft.

Respect for artists and artisans, with shared expectations for our production partners.

PARTNER & AGENCY ACCESS

For the people
building with us.

The complete guide to our identity, creative commitments and brand expression. Read all 37 pages in the viewer or download the PDF.

AN AD STUDIO PUBLICATION

Partner documents.

Enter the access password shared with you to open the full brand guide.

VERSION 1.0 · UPDATED 30 OCTOBER 2026

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The thinking
behind
the mark.